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| Importance Of Effective Brand Building And Segmentation With Respect To Icici Credit Cards Posted: 20 Jan 2010 05:30 PM PST This is the Project Report On Importance Of Effective Brand Building And Segmentation With Respect To Icici Credit Cards. This is specially for MBA students and use this for reference and study.Current marketing thinking on the tasks of market definition, market segmentation, and brand building is in disarray. Segmentation, in particular, is often discussed in textbooks and articles without defining the market that's segments are to be identified. The researcher is looking for segments among current customers, consumers that currently are prospects in the product category, or individuals taken at random from some unspecified frame. It matters how management defines its market. Author:-ANIL AITHANI DIRECT DOWNLOAD 
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